This video was selected and presented at the What Design Can Do convention in Amsterdam in 2015.

Made during my study at the Willem De Kooning Academy for the minor Data Design.

I used AVG’s online Facebook data value calculator to reveal the monetary value of profiles from people in my class (how much their profiles were worth towards marketing companies).
Their reactions to finding out their Facebook-profile-worth was captured with a webcam and then compared to everyday household products of the same prices, as a way to visualise the data.