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How Much Money Are You Worth On Facebook?

This video was made during my second year at the Willem De Kooning Academy for the subject Data Design.

I used AVG‘s online Facebook-value calculator to determine the amount of money people in my class were worth on Facebook (in advertising revenue).

I then captured their reactions as I showed them their ‘worth’.

In order to visualise this data I made direct comparisons between them and oridnary household items that correspond with the same monetary value.

This video was selected and presented at the What Design Can Do convention in Amsterdam in 2015.